Hawaii Veterinarian to Launch Vet's Favorite Freeze-Dried Dog Toppers

Veterinarian Dr. Joanna Cook is launching Vet's Favorite, a Hawaii-based brand of freeze-dried food toppers for dogs, with a nationwide debut expected in late fall 2026. The line is designed to add protein, vegetables, fruit and functional ingredients to everyday meals without replacing a pet’s main diet.

Why it matters: - Vet-formulated toppers give pet owners a new option for adding functional nutrition to daily dog meals. - The launch targets a common pet-parent question: what to feed a dog when a main diet needs a boost. - The line is positioned around nutrition first, not just taste.

What happened: - Dr. Joanna Cook, DVM, a practicing veterinarian and co-owner at Ali'i Animal Hospital’s four Oahu locations, is launching Vet's Favorite. - The brand’s first products are freeze-dried beef and salmon toppers paired with a vegetable and fruit blend. - A veggie-forward topper is planned to follow. - Vet's Favorite is expected to launch nationwide in late fall 2026.

The details: - The toppers are built around a “build your bowl” approach and are meant to complement a dog’s everyday meals. - The recipes contain less than 20% protein. - Dr. Cook said that protein level was influenced by patients with health conditions that require careful attention to protein intake. - The toppers include turmeric and ginger. - The recipes use algae-derived DHA and EPA as a source of omega-3 fatty acids. - The blends use vegetables, fruits and roots selected for functional benefits. - The brand says dogs still like the taste. - Vet's Favorite is based in Hawaii. - The company’s website is more information.

Between the lines: - Dr. Cook is turning a gap in the pet-food aisle into a veterinarian-approved product she can recommend with confidence. - The brand is aiming at owners who want more than flavor-only toppers and are looking for added nutritional value. - The lower-protein formulation suggests the product was designed with more medically cautious feeding in mind than many shelf-stable toppers.

What's next: - Vet's Favorite plans to roll out nationally in late fall 2026. - The company says a veggie-forward topper will be added after the initial beef and salmon products. - The brand is also building awareness through Instagram, Facebook and TikTok.